home articles dsei 2011 coffee farmers training center opening and launch of the

home articles dsei 2011 coffee farmers training center opening and launch of the "coffee made happy" by international dsei 2011 mondelez Open Coffee Farmers Training Centre and Launch Program "Coffee dsei 2011 Made Happy" by Mondelez International
Some time ago, Mondelez International announced the launch of the "Coffee Made Happy" and the opening of Coffee Farmers Training Center in Semendo, Lampung. Mondelēz International is committed dsei 2011 to invest a minimum of U.S. $ 200 million to empower one million coffee farmers in coffee producing countries by 2020. As the largest coffee company in the world to-two, Mondelēz International is one of the biggest buyers of Indonesian coffee beans. Indonesia itself is one of the countries that are the focus of the program "Coffee Made Happy". Geraldine dsei 2011 O'Grady, as the Global Coffee Sustainability Manager Mondelēz International, explains, "Coffee Made Happy is a global dsei 2011 initiative that was created to help generations of coffee farmers, in addition to the program is also expected to inspire, train, and build their capacity to improve the lives and encourage young people engaged in the agricultural sector micro. Through this program, we want to help find solutions to the various challenges faced by the farmers in order to create a sustainable supply. dsei 2011 "He says explains. This program will increase the productivity and viability of small-scale coffee farmers, strengthen agricultural practices and to build a better community coffee again. Mondelēz dsei 2011 International has also collaborated with various partners; such as the Rainforest Alliance, Coffee and Cocoa Research Institute of Indonesia (ICCRI), 4C Association, and IDH (Sustainable Trade Initiative) to run the program sustainable. By giving support to all coffee growers in Indonesia, Mondelēz International provides training and land management techniques and quality control by all coffee farmers, as to the development and implementation of effective business. Mondelēz International hopes to contribute to the transformation of Indonesian coffee industry. Through the Coffee Made Happy is expected as a new milestone for Indonesian coffee industry. Coffee Farmers Training Center in Semendo, Lampung, is the result of collaboration between Mondelēz International dsei 2011 and private organizations in Indonesia. The training center will provide direct training to 3,000 small-scale coffee farmers. Where p ara coffee farmers will be trained in the use of tools and equipment, recording business transactions and setting budgets, as well as the ability to create a business plan. "Our goal is to help coffee farmers success by participating in the program" Coffee Made Happy ". With the help of our partners, farmers can learn how to improve coffee production and agricultural run them as a company, "said Geraldine O'Grady. Jiri Hejl, as President Director, Mondelez Indonesia said that one strategy Mondelēz International is to protect the sustainability of the planet. "It is a holistic approach designed to build partnerships to promote healthy lifestyles, securing the supply of sustainable agriculture, reducing the environmental footprint dsei 2011 and improve the safety of our products. Happy Coffee Made This program is an integral part in the company's commitment to well-being, "he explains. "We are very proud of Indonesia has one of the focuses for investment this coffee. Although currently not Mondelez Indonesian coffee market dsei 2011 products, we are committed to supporting the success of this program which will help ensure the long-term supply of quality coffee and sustainable. We believe that this program is very closely related to our business and growth priorities "says Jiri added. Happy Coffee Made This program will officially begin in the near future. It is expected that this program dsei 2011 will also be run as in the State of Vietnam has been running first. (ARP)